The YMCA has a rich history not only in New Zealand but world-wide and has worked hard to offer services and support to children, families and communities. Many people have been to a YMCA or taken part in their many community based events.
The old website didn’t follow any brand guidelines for the YMCA, so there was a need to bring the redesign in-line with expectations of the YMCA brand.
Creating a website where all services worked together and information was found under the one url was the main requirement for the redesign. It was important that the public realise what the YMCA offer and that each service areas were identified under the YMCA umbrella. The YMCA has many services to offer the community and is continually growing so the website needed space to grow and also a place to keep the community up-to-date with what they have been achieving.
