In conjunction with Central Otago District Council this spectacular one-day ride between Alexandra and the Roxburgh Dam, following the Clutha Mata-au River is a Central Otago cycle trail worth exploring. The gorge has been described as New Zealand’s own “Grand Canyon”. With no road into the gorge, the trail will provide opportunities to discover well preserved mining relics set within an imposing and inspiring landscape that will appeal to a wide range of people looking for a great one day ride, perfect for any time of the year.
This brand development for Roxburgh Gorge Cycling and Walking Trail gave us an opportunity to create a core brand idea of ‘another world’ with the trail taking cyclists and walkers around truly iconic countryside. We focused on taking inspiration from the colours and distinctive land formations of the area – simple yet bold.
We were required to craft and develop the brand identity, secondary graphic, applications for promotional material, information signage, brochure layout and website layout.
Logo
Brand Development
Stationery
Main information signage
Brand Manual
Website Skin