Pure South is one of Allance Group‘s national and international product brands. Pure South has a large focus on the ‘pure’ and ‘quality’ aspects of the New Zealand meat industry.

Working with Alliance Group to develop their product brand Pure South required a complete redesign. Projects have ranged from logo and advertising to promotional material and product packaging which are seen in the international market as well as a small national audience.

When designing for the Pure South brand we are often required to combine both Alliance and Pure South brand elements. We create clean, corporate and professional designs with the use of strong imagery being the key visual element.

Logo

Brochures

Advert

Poster

Display flag

Packaging