We value our ongoing relationship with PowerNet and were excited to design and develop a campaign for The Flying Mullet, which was an extension of their promotional material for the PowerNet Tour of Southland, of which they were the major sponsor for 12 years.
PowerNet came to us with the idea of Shane shaving off his famous ‘mullet’ for charity and asked us to create something that would have visual impact in the wider community. We approached the design from two angles, create an identity fit for this passionate charity based campaign and also infuse the core brand essence and values of PowerNet along the way.
