International Inner Wheel is not a “fundraising” organisation but each club supports charities and projects of their choice. FibreOctave, The Wearable Art & Musical Extravaganza, is a joint venture between the Inner Wheel clubs in Invercargill and is now a major event in their calendar.
Having worked with Inner Wheel to establish an identity for FibreOctave, the final piece of their marketing and promotional material was a video. Our aim was to document some of the unique and interesting pieces on show and capture the essential atmosphere of the event. Keeping the video punchy and edgy was the key for ensuring the correct message was sent to the public about the event.
