AD Design
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  • what we do
  • our approach
  • about us
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our work

creativity in action

Pyper with a Y

Southland Power Trust – Logo Redesign

LAP Aquatic Services – Logo Creation

HWR – Annual Review 2019

Blue Sky Meats – Annual Report Redesign

SGHS – Domestic Prospectus

McCulloch + Partners – Wine Labels

SGHS – International Prospectus

SGHS – Academic Pathways

See the goods
800+

design projects! Big and small since 2015

36

empty packages because they look good

12

design software applications used

what we do

creative services made to inspire

Brand Creation

Brand Creation

Whether you’re after a new business identity, you have one already and it’s time to build on it or need a complete refresh, we say bring it on, we love a challenge.

Print Design

Print Design

From posters to booklets, leave a lasting impression while positioning your brand so that it achieves the attention your business deserves.

Corporate Communications

Corporate Communications

Looking to take that extra step through engaging your customers with cohesive and brand centred design, from annual reports to policy documents we have you covered.

Signage

Signage + Packaging

If you want to paste your business all over town you have come to the right place, we offer everything from product packaging to vehicle and building signage.

Digital Design

The digital world is all about interacting with customers and creating an experience for them to enjoy, make waves by bringing your brand into a whole new playing field.

Advertising

Advertising

Stand out from the rest of the crowd and make your mark with a unique design that could not only have you leaping off the page but out of the screen as well.

Content Creation

With everything from creating icons to drafting copy we have a love for expanding on your ideas and turning them into content that will take your business to the next level.

Design Strategy + Planning

As creative thinkers, with a passion for researching and planning, we utilise our combined design knowledge and merge it with your ideas to strategically plan what the next move is for your business, who doesn’t love a good brainstorm!

Project Management

Project Management

We’re connected with talented freelance photographers, copy writers, IT developers and web designers, who we bring into a project if required. Efficient and cost- effective, this means you’ll only pay for the skills you use.

If you’d like our help with anything that you are working on or thinking about,
please contact info@adad.co.nz or stop by for a coffee and a chat!

our approach

we collaborate with you

Right off the bat we work with you to build a strong understanding of your business and its goals.  We find the best creative results come from collaboration. Collaboration really is key!

Throughout your project, we make sure to act as if we are part of your team. We want to appreciate what you stand for, your approach and ideas, where you’re heading, your values and, critically, what your clients want and how they view what you do.

Once we have gathered all this information it’s time to turn your idea into a creative brief that outlines the direction of your project. From there we work our magic and turn your idea into an inspirational design concept or product that matches your vision.

our process

we communicate

Not only do we listen to what you have to say, we start a conversation. This helps us to understand you and your business goals, getting the collaboration rolling right from the start!

we plan

We map out a plan that includes quotes and a clear service description. We also collaborate with the people who can help us bring your project to life such as printers, web developers and photographers.

we research

Researching helps us to learn as much about your project and the industry it will be a part of as possible. We do this to ensure we are coming from a position of knowledge, with what works for your industry and does not, and how we can make you stand out from the crowd.

we design

We bring your vision to life, presenting you with a unique design that communicates your message.

we collaborate

We work together to perfect your project to get it looking and feeling just right. Once approved we will arrange a printed or digital proof for you to give you a feel for your project before it goes out in the world.

we deliver

We put the finishing touches on your work, ensuring it is quality controlled and any production issues are taken care of. This is your moment to shine, as you get to present your unique project to the world.

15+

years of training + experience

27

cups of coffee per week

2+1

2 creative thinkers + 1 to keep us in line

about us

an insight into our creative team

A D Design has a proud history, built on the foundation of a well-established studio – a home to creative thinkers who have over 15 years of combined experience. We offer clients not only our experience, but the benefit of a small yet dynamic studio. This means you receive our absolute attention, superior access to our varied creative talents and the pleasure of working directly with the person creating your project.

As creative thinkers, we specialise in a number of disciplines and have a passion for making an impact in the design world. We are committed to offering digital and print solutions that strategically market and communicate your business story. Collaboration is important, working alongside our clients, we merge their ideas and our creativity to deliver smart design solutions to boost their business.

We offer a variety of services that we use to help you inspire change. No matter the size of your business we will have something to suit your needs. We are friendly and always have time for a coffee – so let’s talk.  Our success is based on helping you achieve yours!

Meet the team

Haylee Officer

Haylee Officer Director + Designer

Armed with a Bachelor of Computer Graphic Design from the University of Waikato, Haylee started working in the design industry in 2011 before taking the helm of A D Design in 2015. With her down-to-earth attitude, she’ll deliver a creative and smart design solution to position your brand for impact and success. Not one to sit still for long, Haylee is a bit of a chameleon and can work in any environment. When she has down time she loves to hit the gym, go for walks with the family or enjoy a cheeky Jameson on the rocks.

Michaela SnymanDesigner

Joining us in 2020 with a Bachelor of Design, majoring in Communication Design, Michaela has a real love for brand design, illustration, and photography. She is constantly looking for opportunities to help clients and express their vision through design. Outside of the studio, you’ll find Michaela at the gym, up the mountain during the winter, or enjoying a coffee with her husband.

Janet Arnold

Janet Arnold Office Manager

The lady in the know! Janet has worked in the creative industry as the accounts/office manager for a-number-of years and is great with the clients. When Janet leaves the studio, she can generally be seen walking her dogs or taking the grandchildren out for a hot chocolate.

Meet Charlie

Charlie has a keen passion for all things design. His main job here, which he takes very seriously, is being our beloved mascot. He gets a front row seat to the studio’s daily grind, often putting in his two cents throughout the creative process. Keeping the team in line and thinking on their feet is his number one priority.

our clients

what they’re saying about us

“Thank you Haylee and team! A team who are totally dedicated and committed to the task ensuring our brands are professionally presented. As a client, we feel we are a priority and your service is constantly of a high standard – this comes with working with a professional team.”
Sharron Wood – Executive Assistant, HW Richardson Group

“Conference was absolutely amazing!! Thank you so much for all your help and assistance. The presentations were fantastic and the project books received many wonderful comments. Love working with you young lady!!”
Karen Purdue – Rotary, Past District Governor

“It’s been great working with AD Design again this year  – our annual report is stunning. Really world-class and does justice to the amazing work BSM people have accomplished this fiscal year.
Todd Grave, CEO – Blue Sky Meats

“Thank you very much for all your work, it was a tremendous relief to have the ad redone so quickly and be just what the newspaper needed. A great service indeed!”
Kylie Tinnock – Kaye’s Bakery

“We asked Haylee and her team to design a wine label suitable for client gifts.  The design brief was simple…”make it fun!” They responded quickly and professionally and created a fun but very professional slick looking solution. VERY successful wine labels Haylee!”
Mark Bain, Partner – McCulloch + Partners

“The programme was beautifully done and lifted the quality of the evening. Thank you for your sponsorship of the design. Loved it.”
Gaye McElroy – FibreOctave 

“Thanks so much Haylee. I have the utmost regard for you and Janet. You are trustworthy beyond measure, and never let me down.”
Michelle Trusttum – Southsure

thoughts

procrastinate a little

Creativity needs constant care and development and a little procrastination never hurt anyone. Taking time to learn, question and uncover something different is one of the most valuable assets a designer can have.

Our blog is a place for us to show who we are, what catches our eye, things we find interesting and small things that amuse us.

Also check out our facebook page for other updates on what has been happening around the place.

Executive Assistant/Receptionist – Part Time

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The perfectly brewed coffee that has joined our team!

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Let’s Hear It

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Calling All Graphic Designers

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Creative studio life during a worldwide pandemic

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Seeing design as an everyday commodity like coffee

Seeing Design as a Commodity

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The Gift of Graphic Design

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Branding as a Concept

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Meet Charlie our creative studio mascot!

https://addesign.co.nz/wp-content/uploads/2018/06/Charlie_Working.png 1728 2153 Haylee https://addesign.co.nz/wp-content/uploads/2019/04/ADDesign-2019.svg Haylee2018-06-20 17:09:492020-07-08 10:43:10Meet Charlie our creative studio mascot!
Learn a little

contact us

hello

If you’ve got a project on your mind or already in the works, we’d love to hear from you.

info@adad.co.nz

(03) 217 2534

173 Spey Street, Invercargill

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